About me

After years leading tech teams, I know one fundamental thing tat gave me space to grow in my career: accelerating delivery while increasing quality. At the beginning it wasn't even about the projects we would delivery, it was all about building a resilient system to deliver more and more often. Building confidence in our systems made it so when needed we knew we could execute extremely fast. That empowered my teams to ‘challenge with why’.

The most unexpected consequence of following this blue-print was having free time. That allowed our leaders to ask themselves why we were doing what we were doing. This shifted the relation if tech with the rest of the organization. Once you are not the bottleneck, your meaningful contributions sky rocket.

Please don't deploy

When you can focus on the business, you can really have that customer first mentality. At that point it should be clear for you what shouldn't be out there. Not for Quality Control reasons, but for business reasons.

This is the collection of principles, concepts, fundamentals, that we use and continue to define with that single objective: make tech leverage, not a bottleneck.

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please don't deploy is a playbook for transforming Quality Assurance into a strategic accelerator. Create scalable systems, leverage AI pragmatically, and foster ownership to help your teams ship faster and safer. For builders, leaders, and strategists.

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